Brochures

The Shorebase site offered copies of sales brochures that were provided by Heather Hampton. There were two versions, one aimed at customers booking a hire boat directly through Hampton Boats and the other at the general sales market. There are some interesting and understandable differences between these version, described below.

The two versions provided here have had some "finishing" work applied. For example, some of the brown "staining" has been removed from the white of the paper and the colours have been slightly enhanced. It is believed these edits will have produced something closer to the printed originals.

Another change from the Shorebase site is that here each brochure is presented as a PDF file. This ensures all the pages of each document are kept together and is generally considered better format for documents originally only found in print.

Hire Brochure Cover Hire Brochure

Click/tap the heading or thumbnail to download the file.

There are four pages to the brochure which is aimed at customers of Hampton's own hire fleet. As in the general sales brochure, it features a colour photograph of "Classic Safari" on the front cover and the large fancy font "Safari" logo. The hire boaters brochure differs in having the text "Hampton Boats Ltd" incorporated into the logo and includes the Hampton Pennant and text "Broads Holidays".

Pages two and three separately feature the three and four berth variants One uses the boat profile first seen in the early technical drawing, but now including the internal framing to the aft cabin and shower compartment windows showing the half height hopper windows fitted to most examples of the boat. The other uses much the same profile image but with the wheelhouse slid back.

There are also internal layout plans on each page. Besides the necessary differences to accommodate sleeping for a fourth person in the saloon, there are other subtle differences in the two plans. For example, the two boats have the drawers and dressing table in the aft cabin and shower tray and toilet reversed in each boat.

There are similar subtle differences in the descriptions of the fittings in each cabin for each boat. It also seems the same misprint is given for each boat. For both it is given as 9'0" and the length as 25'6", an inch different to that given in the sales brochure.

On the back page photographs of three quarter views of the bow and stern are shown as well views of each side, one with the wheelhouse closed, the other open.

Sales Brochure Cover Sales Brochure

Click/tap the heading or thumbnail to download the file.

You'll see that the sales brochure does not include the hire fleet pennant. It is replaced with the legend "MkII". Another difference is that it echoes the name of the boat given on the earliest technical drawing, "Safari25". It also moves the words "All Weather River Cruiser" to appear above the photograph and makes them much larger.

Page two repeats the full name and mark shown on the front page. It also echoes boat length given on that early drawing, making it an inch longer than that shown in the hire boat brochure. Following that it provides a short history of the company before describing the hull including its specification.

Page three covers the superstructure in similar fashion. Both these pages include some of the drawings used in the hire brochure and seen in the technical drawings with the addition of some showing the hull, but these are subtly different from those in the technical drawings supplied to the Shorebase site by Heather Hampton. The third page also lists the features found in the Mark II version of the boat, which are discussed on the page describing the development of the MkII, as the introduction to the list is confusingly written.

The Shorebase site shows a confusing five pages to the Sales Brochure, the fourth being much narrower then the others. In the version of the document provided here it is assumed that the original would have had the back page wider than the front and it would have been presented to customers folded inwards in the same way that a dust jacket on a book might wrap around the back board of a hardback book. Confirmation that this is how the original appeared would be welcome. The "flap" shows three of the four photographs that appear on the back page of the hire brochure. The fifth, or back, page lists basic dimensions of the boat, as seen on the early drawing, and talks of "special terms" for the trade for both hull and superstructures and completed craft being available.